Financial strategy tailored to your business terrain.
Our expert Finance Directors work with you on a part-time basis so you get the same commercial firepower as the ‘big corporates’ without the expense and commitment of a full-time hire.
Support mapped to your landscape.
Want to become a Fractional FD?
We can give you the skills, confidence and network you need to build a thriving portfolio career.
How we support our clients
We work with business owners who…
Are tired of wearing all the hats
You’re stuck in the weeds of operations, sales and finance with no time for strategy.
Want to get a grip on the numbers
Your business is expanding and you need to understand the complexities of growth.
Feel frustrated with no clear financial picture
Your reports are confusing or non‑existent, so your decisions feel like guesswork.
Are preparing for
investment or exit
You want to raise capital, launch a new service or product, or get ready to sell but don’t know how.
Want a strategic partner by their side
You know you need high‑level finance support but can’t justify a permanent position.
Have surpassed the £1m turnover mark
Things change when you hit 7 figures, what got you here won’t carry you further.
We’ve guided large corporations and SMEs like…
At Wainwright we don’t just crunch numbers, we help you navigate with confidence.
We act as your sounding board, your trusted advisor and your financial compass, offering:
Straight‑talking insights. We translate complex data into plain English and actionable next steps.
Tailored guidance. Every business is different; we adapt our approach to fit your goals, your team and your appetite for risk. Success looks different to everyone, we’re here to help you reach yours.
Genuine partnership. Dani builds a relationship with every client and your FD becomes an extension of your leadership team. We’re here to lighten your load, challenge your thinking and celebrate your wins.
Wider support. When you work with us, you join our community with relaxed events, thoughtful introductions, and a supportive network.
Proven expertise. We’ll help you make decisions with confidence - from pricing and profitability to funding and growth. Not only will you benefit from the expertise of your own FD, our wider team draws on years of corporate finance experience, there’s not a challenge we haven’t faced.
Strategic and commercial. But hands-on at the same time, we understand what it takes to run a growing SME.
Our Yorkshire heritage shapes how we work. We value honesty, hard work and a no‑nonsense approach. We won’t baffle you with financial jargon, and we back up advice with facts, your business becomes our business.
If you’re looking for a finance partner who understands the challenges of growing a business in the North, you’re in the right place.
Come along to one of our events and connect with fellow business leaders and finance professionals who share your ambition to grow sustainably.
Guided by our Yorkshire roots
Testimonials
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Mike Scott - CEO, Hydrogen
Dani understood the pressure I was under as MD and...worked with me to deliver the best financial approach from planning through to reporting.
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Fiona Scott, Former CEO, Psona Agency
Dani reviewed our remuneration structure to drive agency profitability - she understands the importance of preserving agency culture whilst driving financial health.
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Hannah Fox, SNR Manager, Morrisons
Dani combined an operational and financial mindset and after Dani's input I have full confidence all the right controls are in place.
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Richard Cockburn, Director Flow & Ebb
I always enjoyed the collegiate and supportive way in which we solved issues. Dani is tough but fair and very driven to getting to the right answers.
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Katie Kaars-Sijpesteijn - Finance Manager, Morrisons
Dani has excellent attention to detail, an ability to simplify complex information and constructively challenge to find practical solutions.
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James Kirk - Accountant, Morrisons
Dani's enthusiasm and drive is infectious...it's clear she wants to pass on as much knowledge as possible and encourage those around her to grow and develop.
Running a business can be lonely. We create space for growth by giving you the financial clarity and strategic direction you need to take the next move.
We bring experience of working with household names to high‑growth startups. Our blend of corporate rigour and small‑business empathy means we understand the pressures you face and the results you expect.
Our fractional finance directors help you read the numbers, plan ahead and steer clear of hazards - so you can focus on growth.
With us in your corner you’ll feel less overwhelmed and more in control.
Get the clarity you need
to make your next move
Associations
Book a discovery call with us
Let’s start a conversation about your business goals and how we can help you reach them. Book a free discovery call and discover how financial clarity can transform your business.